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I am working with individual contributors, executives and CEOs

in tech, consulting, VC as well as start-ups such as:

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"Everyone needs a coach."

Bill Gates

"One characteristic common to all high performing individuals, from executives to athletes, is the fact that they all have a coach. 

Yet, surprisingly in business nearly two-thirds of executives outside the leading-edge innovators of the world don’t. In fact the majority of individuals over 60% are embarrassed to consider, let alone ask for coaching. “Why do you need coaching? What’s wrong with you?". In our experience the people that seek coaching aren’t the ones with something wrong with them. To the contrary, there’s something very right about them — and it’s enabling them to leap ahead." (Source)

Are you a peak performer ready to take the leap?

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Kelsey Kates

Global Head of Facilitation

"I'm a big Julia fan. I like to describe her as an exec coach meets therapist. A peer of mine recently asked if I went on vacation to 'optimize' my life. Really, a big part of it has been my sessions with Julia. The work we do together allows me to tap into the why of the behaviors that aren't serving me and stressing me out. Since working with Julia, I am prioritizing slowing down, waking up earlier, saying no more (in a way that serves everyone) and am just generally more mindful about how I approach work and life."

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Peter Juberg

Head of Customer Engineering

"As a result of working with Julia she taught me to take back control of my time and change my mindset with regards to where I derive my value at work. These small tweaks resulted in exponential growth in my career and overall mental health. Julia's intimate knowledge of working with high performing individuals coupled with her expertise and passion to invest in others resulted in my 1 hour per week with her to be my most fruitful hour every week."

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Shan Wang

Product Support Manager

"In addition to Julia's high-EQ abilities, she's able to approach sessions in a structured way that leverages relevant well-known frameworks (psychological, career, etc.) and tools that aim for tangible results."



Stress Management is a skill that everyone can learn! And so can you.

Are you feeling stressed? Do you have a hard time focusing, do you feel constantly tired and exhausted, do you feel like not yourself anymore? 

Stress can show itself in many different areas of our lives:

- A demanding job, or a new role

- A loving relationship

- A new parent

- Taking care of others

- Building a new business

Looking to boost your focus, productivity and long-term success? Or creating a loving relationship with yourself and others? You want to show up stronger for others?

In this 1:1 coaching, I will help you identify the areas of your life that stress you and will help you create new sustainable habits to master both short-term stressful situations and powerful long-term strategies for a happier, more balanced lifestyle. 


In life, we are transitioning all the time. A new job. A new manager or new leadership. Another reorg? Or a new teammate that is driving you crazy? But also our personal life has a strong influence on our professional life: Getting married. Getting divorced. Becoming a parent. A big birthday is coming up or there is just this "magical" number that makes you feel nervous for no one reason. An illness, a family member or maybe yourself.

Even if you choose the next chapter, a new transition, and you are excited about it, change often brings resistance. While some people make changes quickly, for most it's a long process.

I, as your coach, will help you through the change process, and empower you to continually move forward, one step at a time.


"People don't leave companies, they leave managers."

Managers are the single most important factor in employee engagement and happiness, a lot of research exists today that supports this.

You, as a new or experienced manager, might not have received the training and time you needed to actually develop the necessary skills to lead with confidence, delegate effectively and grow people in the process. 

I am a certified business coach, and will help you become a better manager. Together we are reviewing employee, manager and organizational feedback and work through the four most important layers to get there: 

- Self

- Team Members

- Team

- Organization


During my time at Google, I managed hundreds of SMB clients, looked at thousand of websites to consult on advertising strategy and web-design, and managed multi-million dollar portfolios per quarter. Not only that, but I am also a serial entrepreneur of three companies: from apparel to service industry, I have got intensive experience building a business from the ground up including business planning, website creation and design, social media strategy and advertising on Google, Amazon and Facebook.

Do you have a great idea and would like to start your own business, but not really sure where to start? 

Or would you like to become an entrepreneur, but the idea is still missing?

Within entrepreneurial coaching, I help you to start your business: from finding your unique idea, helping with marketing and business development to setting up your online marketing tools (website, social media, paid advertising) and financial planning.

"Everyone that gets to spend time with Julia will benefit."

Janina Lax, Business Manager, Google


Your coaching includes:

  • Intensive 90 minute exploration session, to look where you are at (status-quo)

  • Weekly or Bi-weekly 60 minute calls, held over VC or phone 

  • Direct unlimited access to Julia, via email and text 

  • Discounted pricing for her courses, to further support you. This includes the FSTE program.

Looking for an extensive collaboration to foster change?

  • What? 1 x 90-minute discovery session and 9 x up to 90-minute sessions

  • How? Phone or VC

  • Pricing? Package incl. a free 30-minute introductory session: $3600 

Corporate and Executive Coaching

  • Please reach out to receive a tailored estimate for your needs

Please note

Your Coaching Fee May Qualify For Personal Development Reimbursement Benefits:

Coaching is considered as a job-related learning when it benefits the performance in your current job. 

In the United States, many companies offer to reimburse up to 2/3 of coaching fees up to a max certain amount.

Ask your company for more details.

Your Coaching Fee May Be Tax Deductible:
In the United States, expenses of continuing education undertaken to maintain and improve business and professional skills may be tax-deductible. (Treas. Reg. 1-162-5. Coughlin vs. Commissioner, 203F 2d 307.) Ask your tax accountant for more details.

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Gabrielle Heath

Customer Experience

"Julia helped me immensely by asking the right questions and providing the tools to uncover the most meaningful path forward in my career. She is an excellent listener with the ability to empathize, balanced by her ability to challenge me when necessary. The career coaching that we did together provided the clarity and direction I needed to pivot in my career."

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Priscilla Tyler

Senior Associate

"Julia has pushed me to dig into multiple parts of my life- both career and non-career related. While she takes her work very seriously she has an incredibly calming presence and is thoughtful with each question and exercise she suggests. Her approach to coaching has been instrumental in helping me decide my next career steps, while simultaneously providing me with tools for self-improvement."

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Katja Eckert

Industry Manager

"Julia's unique experience (she is a former Googler, Yoga teacher and qualified Coach, fluent in German, English and French) really helped to create a great connection between us and enabled her to emphasize with my situation like no other coach. I already notice results by implementing little changes into my routine as recommended by Julia.

Coaching is an intimate relationship. Before making commitment to work together, we need to get to know each other, determine what you need and what I can provide, and see if there is a good rapport between us.

Read more customer success stories and testimonials:

  • When does the course start and finish?
    The FSTE program is a completely self-paced online coaching course. You can start it at any point in time. Once you sign-up for the program, you can immediately start with Module 1. After that, a new module is released on a weekly basis. Please note that the program is currently sold from March 1st - March 31st 2020 after which the program will go into summer break. Participants that purchase the program during this time will have access to the content for 12 months and can continue to work through the modules after closing date of online sales.
  • Can I pay in multiple installments?
    Yes, it is possible to purchase the program in 3 monthly installments. Please note that if you decide for this option, you will not be able to apply a discount code.
  • Do I need to complete the course in 8 weeks?
    Absolutely not. You will have access to the content for 12 months and can continue to work through the modules after closing date of online sales.
  • How long will I be able to access the course?
    After enrolling, you have access to this course for 12 months - across any and all devices you own.
  • Are refunds available if I change my mind?
    As soon as you sign-up, you will be able to access the welcome and pre-course material as well as the digital workbook. Therefore refunds are not available.
  • Do I get access to all modules right from the start?
    Once you purchase the program, a new module will be released on a weekly basis. It is important for me that you take your time with the material and you don't rush through it. Therefore after purchase, you will be able to access the first module; 7 days later, the next module will be released and so on.
  • Do I receive a printed version of the FSTE workbook?
    You will receive an interactive PDF that you can use to enter answers right from your browser or you can print it out at your home. The PRINT version is also available once you received your personal access to the online platform. If you would like to receive a professional spiral-bound printed version of the workbook, I recommend you to order it from They have an awesome team of professionals and the quality of the workbook is beautiful, if you consider these options: - Paper Type: 70 lb. Text, Uncoated Color: Color Document Length: 208 pages/document Number Of Sides: Double Sided Dimension: 8.5" x 11.0" (Portrait) Finishing: Add Full Bleed; 100 lb. Cover, Gloss; Add UV Coating They also have a 20% discount for first-time purchases. Make sure to apply the code. Please note: I do not guarantee quality or are liable for any errors.
  • Can I gift FSTE to a friend or colleague?
    Absolutely! If you would like to gift the program, please reach out to:
  • Will I have direct interaction with Julia?
    In the Online Coaching Program, you will not have direct access to Julia. If you have technical questions, her support team will be available via email to help you.
Not sure yet? I'll help you keep your high achiever status alive!
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